Twitter URL shortening service to raise funds for charities
Howard Lake | 18 May 2009 | News
Online affiliate marketing company Skimlinks has launched a URL shortening service that will raise funds for selected charities.
The London company’s good.ly service allows you to shorten any URLs (links to web pages) that you might want to recommend on Twitter, Facebook, email, etc. If the recipient then makes a purchase having clicked on a shortened link, Skimlinks will pass on 55% of the commission it earns from the retailer to one of the three charities supported by Skimlinks.
The company says on its blog “the rest goes to the running costs of Good.ly, we promise!”
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Shortening URLs is an essential element of sending messages via Twitter, given that users have a maximum of 140 characters in which to write their message.
Of course, Skimlinks‘ service only applies to links to shopping or transactional sites, so it works when an individual, charity or other social media user links to and recommends a particular book, CD, DVD, or other product or service for sale from a participating retailer.
Skimlinks will feature three beneficiary charities each month. They ask charities to contact them if they would like to be featured.
http://www.good.ly
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.