British Heart Foundation chooses Blackbaud for better view of supporters
Howard Lake | 15 May 2009 | News
British Heart Foundation (BHF) has selected Blackbaud Enterprise CRM™, Blackbaud Direct Marketing™ and Blackbaud® NetCommunity™ to help it gain a better view of its supporters.
Frank Garofalo, the charity’s CRM project director, said: “We selected Blackbaud as our partner and Blackbaud Enterprise CRM, Blackbaud Direct Marketing and Blackbaud NetCommunity as an integrated solution because the company and products are a great fit for our long-term strategy. We needed a progressive company with superior products to help us achieve a 360-degree view of our supporters.”
British Heart Foundation has been using Blackbaud’s Raiser’s Edge for over 10 years.
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Blackbaud Enterprise CRM “will enable all of the divisions of British Heart Foundation to gain a centralised, 360-degree view of supporters in real-time and from remote locations”.
By combining it with Blackbaud Direct Marketing and Blackbaud NetCommunity, BHF is working towards a more integrated approach to its direct marketing initiatives and online strategy.
www.blackbaud.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.