Irish fundraising feels the recession
Howard Lake | 20 April 2009 | News
Recent research on fundraising in Ireland indicates that most charities are feeling some impact from the recession, with over a half (53%) expecting income to decrease and almost one third (32%)expecting an increase.
The ‘reality check’ exercise was undertaken during the National Conference for Fundraisers in Ireland on the 26th March 2009. It is a snapshot view of a sample of fundraisers (49 questionnaires were returned) who chose to engage with the research on the day.
The smaller the fundraising budget, the greater the likelihood of expecting a change in the overall income, the greater the expectation for a decrease rather than an increase in income, and the greater the expected percentage drop in income.
Nine in ten organisations (92%) identify income streams that are being hit especially hard –‘Government’ (55%) tops the list, followed by ‘Corporates’ (33%)and ‘Events’ (16%). The organisations say ‘Individuals’ (14%) and ‘High donors’ (12%) will be hit to a much lesser extent.
Nearly all organisations (86%) are expecting their overall income to change and almost every organisation (92%) has income streams that are being hit hard. Two-thirds of organisations (66%) plan for some increase in certain fundraising streams, especially ‘Regular givers’, ‘Individuals’, ‘Events’ and ‘Churches’.
There is a positive outlook on fundraising activity with nearly everyone reporting an increase in the effort to raise money.
The survey was carried out by the Public Communications Centre where the full report can be obtained.
www.pcc.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.