Most influential? The Donor needs your vote…

Howard Lake | 8 April 2009 | Blogs

That annual ego-fest known as PF’s, ahem, most influential people in fundraising poll is open for votes. Agency wallahs and consultants will be mobilising the votes of their staff and clients. Sad, but true. But this year, I have a better idea…

This year, let’s vote for the person who really matters. Let’s vote for The Donor. All you need to do to register your vote is go to www.professionalfundraising.co.uk/home/page.php?pg=15 .

May I humbly suggest that you simply insert ‘The Donor’ alongside number one and submit your vote?

We all know that the most important person in any fundraising activity is your audience, the person or people you want to inspire to support you. If you don’t understand them and how to make their heart beat faster, their brain engage, and their spirit soar, then you and your beautifully prepared excel spreadsheet are stuffed.

So please join me in celebrating and recognising the influence that The Donor has on all of our fundraising.

In true direct response style, I’m about to repeat that call to action. Please, please, pretty please go to www.professionalfundraising.co.uk/home/page.php?pg=15 to register your vote for The Donor.

I swear we will all be dead chuffed when we make this happen.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.