The Big Give offers matching grant to encourage online donations for Whitechapel Gallery
Howard Lake | 3 April 2009 | Blogs
The Big Give is a charity project ’supermarket’ site established by Alec Reed, founder of the Reed employment agency, apparently (according to an interview in Intelligent Life magazine) following a brainstorm that led to the idea of creating a ‘virtual charity’ using the existing architecture beneath the successful Reed job-seekers site.
Originally launched in October 2007 to encourage high-wealth philanthropy by simplifying the process of matching a corporate or major donor to a specific project of interest, the site is also used by more everyday folks wanting to give the odd £25 or so.
What is interesting from the individual donor point of view is that, as well as the usual project search functionality, The Big Give also offers ‘matched funding’ on certain projects….
Click here to read-on at Giving in a Digital World…
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.