Handy demographics application for Facebook fundraisers

Bryan Miller | 28 January 2009 | Blogs

Tagged with:
demographics
Digital
Facebook

As use of online social networks continues to grow worldwide, one of the most important questions to ask is how the user profile of different sites differs – to give an indication as to whether the type of consumers you want to engage with are actually spending time there in significant numbers. In particular, fundraisers tend to be watching for growth in older user groups (at least 45+) as these tend to best match with their traditional supporter profile.

With this in mind, I spotted a handy application today that helps answer this question, at least for Facebook users.

Click here to read-on at Giving in a Digital World…