Mum's the word for cause related marketing

John Thompson | 22 January 2009 | Blogs

• Tagged with:
• corporate

Research from integrated marketing agency, Joshua G2, suggests that “word-of-web” and cause-related marketing should be given serious consideration as strategic brand building tools capable of enabling much appreciated “private” conversations with mums.

The research also showed a significant proportion of mums professing indifference towards mainstream “conventional” media and turning inwards to a “safe circle” of peer-to-peer advisers.

Source:

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63958&d=259&h=263&f=3

www.changingbusiness.com

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About John Thompson
John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations. Twitter: jtchangingbiz