Paws related marketing II

Howard Lake | 23 January 2009 | Blogs

• Tagged with:
• corporate

Having raised an incredible £489,000 in 2008 to fund animal rescue centres and charities across the UK, this year’s Pedigree Adoption Drive (PAD)has set a target of £600,000.

During January and February, 2p will donated to the fund generated by any purchase from the Pedigree product range. As well as other fundraising initiatives, such as selling doggie coats and promotional T-Shirts, the PAD will also focus on raising awareness of the extent of dog abandonment in the UK, expected to

worsen as the recession deepens.

http://www.pedigreeadoptiondrive.com/adopt/index.aspx?subject=3-1&

www.changingbusiness.com

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.