Fundraising news, ideas and inspiration for professional charity fundraisers

Comic Relief Secures Jammie On-pack promotion for Red Nose Day

Comic Relief Secures Jammie On-pack promotion for Red Nose Day

Burton’s Foods is investing £750,000 in a marketing push across its complete range of Jammie Dodgers, including newly launched Splat Snacks, to help raise £160,000 for Red Nose Day.

In an article in Talking Retail, Jaspal Chada, marketing director at Burton’s Foods, said: “Jammie Dodgers and Red Nose Day are a fantastic match – both mischievous and fun.

“By investing in such an important national partnership we are able to remind consumers about the brand’s playful side.

“An interactive and fun campaign will be implemented to raise brand awareness and drive market share by reaching new households as well as encouraging loyalty amongst the existing consumer base.”

http://www.talkingretail.com/news/industry-announcements/11824-jammie-dodgers-in-2009-red-nose-day-partnership.html

http://www.rednoseday.com/

John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
Sign up for free fundraising news by email. [Here's our privacy policy].
" />