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Kellogg's enters Adopt a Monkey Business with Born Free

Howard Lake

Howard Lake | 12 January 2009 | Blogs

Cereal-munchers collecting three separate promotional codes printed on 22 million packs of Kellogg’s products can now adopt a monkey in partnership with Born Free.
http://www.kelloggs.co.uk/whatson/adoptamonkey/
As the previous trend for on-pack relationships between health charities and food manufacturers dwindles (due to new EU health claims regulations and the general cynicism of fat-salt-sugar savvy consumers), I predict more of these kind of non-health-linked food promotions will thrive over the next few years – despite the credit-crunchies.
www.changingbusiness.com
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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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