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YMCA launches urgent Christmas appeal
Howard Lake | 14 November 2008 | News
Youth development charity YMCA England is launching a Christmas appeal to help fund emergency services for vulnerable homeless young people this Christmas.
YMCA is using its retained agency DMS to design a direct mail pack, which mails this week, targeting existing donors to raise funds to support the charity’s work over the winter months.
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Rajesh Bhayani at YMCA England said: "Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that".
The pack letter details a girl who was homeless last Christmas but has since started building a new life through the YMCA to demonstrate the direct, positive impact the charity’s supporters have on vulnerable young people’s lives.
The pack asks donors for a cash donation of £15, which will provide one person emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day.
www.ymca.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.