YMCA is using its retained agency DMS to design a direct mail pack, which mails this week, targeting existing donors to raise funds to support the charity’s work over the winter months.
Rajesh Bhayani at YMCA England said: "Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that".
The pack letter details a girl who was homeless last Christmas but has since started building a new life through the YMCA to demonstrate the direct, positive impact the charity’s supporters have on vulnerable young people’s lives.
The pack asks donors for a cash donation of £15, which will provide one person emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day.
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