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YMCA launches urgent Christmas appeal

YMCA launches urgent Christmas appeal

YMCA England Christmas appeal 2008

Youth development charity YMCA England is launching a appeal to help fund emergency services for vulnerable homeless young people this .

YMCA is using its retained agency DMS to design a direct mail pack, which mails this week, targeting existing donors to raise funds to support the charity’s work over the winter months.

Rajesh Bhayani at YMCA England said: "Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that".

The pack letter details a girl who was homeless last Christmas but has since started building a new life through the YMCA to demonstrate the direct, positive impact the charity’s supporters have on vulnerable young people’s lives.

The pack asks donors for a cash donation of £15, which will provide one person emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day.

www.ymca.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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