YMCA launches urgent Christmas appeal
Howard Lake | 14 November 2008 | News
Youth development charity YMCA England is launching a Christmas appeal to help fund emergency services for vulnerable homeless young people this Christmas.
YMCA is using its retained agency DMS to design a direct mail pack, which mails this week, targeting existing donors to raise funds to support the charity’s work over the winter months.
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Rajesh Bhayani at YMCA England said: "Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that".
The pack letter details a girl who was homeless last Christmas but has since started building a new life through the YMCA to demonstrate the direct, positive impact the charity’s supporters have on vulnerable young people’s lives.
The pack asks donors for a cash donation of £15, which will provide one person emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day.
www.ymca.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.