NAM appoints relationship marketing agency HS&P
Howard Lake | 12 November 2008 | News
HIV information charity NAM has appointed relationship marketing agency HS&P to help it increase the reach and impact of its communications. The first brief is expected to be an integrated campaign to coincide with World AIDS Day on 1st December.
In the past NAM has tended to rely on the clinical community to raise awareness of its publications, but for this first campaign, HS&P will undertake strategic communications planning in which it will define key audiences and find the best way to reach them.
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HS&P‘s integrated response campaign will use press, online display and outdoor channels to drive traffic to NAM’s new website.
Following the initial campaign which will target gay men, HS&P will work with NAM to reach other demographics with the black African community in the UK as the next brief.
www.aidsmap.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.