National Autistic Society appoints Occam
Howard Lake | 24 October 2008 | News
The National Autistic Society has appointed marketing management software and solutions provider Occam to overhaul its direct marketing programme.
Occam will help the charity test the first in a series of new donor acquisition campaigns. The first wave planned for this month will include targeted doordrops, reciprocals and cold lists with the aim of increasing the charity’s donorbase.
NAS will use a range of Occam’s tools, including Reciprocate, the warm donor exchange solution. Reciprocate’s database now comprises 110 charity clients with 28 million supporters, offering considerable list swapping opportunities.
On the new partnership, Ian Campbell, Head of Individual Giving at National Autistic Society said: “At times when people are thinking twice about which charities they support, it is crucial that we can identify and then speak to those most likely to support us with a regular gift”.
Scott Logie at Occam added: “Reciprocate provides a response rate of up to 19%, which is almost the same as the response charities get from existing-donor campaigns. Compare that with the average 1.5% response on traditional cold campaigns and the benefits are clear”.
www.occam-dm.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.