SocialVibe gives you adverts to raise funds for charity
Howard Lake | 14 October 2008 | Blogs
SocialVibe is a new social networking site that helps raise funds for charity by encouraging its users to display and view commercial adverts on their pages. In addition, users are encouraged to display widgets featuring these adverts on their pages on Facebook and MySpace, as well as their other online presences such as their blogs or websites.
In other words, users bring these adverts to their friends and contacts in return for generating income for their favourite charity. The site involves a good deal of competition in which users try to raise more money than each other.
SocialVibe says it “facilitates interaction between people, the brands they love and the causes they care about”.
This model of viewing adverts in return for cash or donations to charity isn’t new. It’s been used before in the form of users viewing banner ads on pages or embedded into their browser.
SocialVibe’s at least takes this further by building a community around the notion.
But, as Josh Catone points out on Social Networking Profiles as Billboards with SocialVibe at ReadWriteWeb, both Facebook and MySpare prohibit this kind of advertising in their terms and conditions.
Nevertheless, since its public launch in February 2008 and July, SocialVibe says that it raised $100,000.
You can get a sense of SocialVibe from this promo video:
www.socialvibe.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.