Fundraising news, ideas and inspiration for professional charity fundraisers

YouTube video of the year 2008 – 30 million views!

YouTube video of the year 2008 – 30 million views!

Juan Mann set out to offer ‘Free Hugs’ to strangers “to brighten up their lives”. It’s not a fundraising campaign, but there is an element of social action once the campaign was banned by local police and Mann set out to collect 10,000 signatures on a petition to reinstate the campaign.

What is most significant about this video is that it has attracted 30,596,938 views as of today. Thirty million views! Mann says that it is ” Youtube video of the year”.

So, feelgood low-budget videos can, if you’re lucky, generate massive interest both on YouTube and in other media – look at the videos of the various TV interviews Mann took part in.

Does the Free Hugs Campaign inspire your charity to share something via YouTube or similar sites?



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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