Wear it pink® day sponsored by Vanish

Howard Lake | 29 October 2003 | News

A pot of Vanish Oxi

Breast Cancer Campaign’s second annual wear it pink® day on 31 October 2003 will be sponsored by Vanish, the stain removal experts.

Wear it pink encourages companies, schools and universities to allow their members to dress in pink for one day. In return for wearing pink, participants are asked to donate two pounds to raise money for Breast Cancer Campaign, which funds independent breast cancer research throughout the UK.

The first weat it pink day raised a £30,000. This year’s target is £140,000.

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Anna Swaby from Vanish comments: “We believe that this is the perfect link for the Vanish brand. We hope the combined impact of the Vanish pink colour and, ‘wear it pink®’, will work together perfectly, to raise valuable funds and heighten awareness of the disease.”

Vanish is manufactured by Reckitt Benckiser, the manufacturer of household products such as Dettol and Finish.