Britons collect £54 million in loose change each week…
Howard Lake | 19 September 2008 | Blogs
That’s an attractively large sum of money, yet very little of it finds its way into charity collection boxes.
Although 59% of people save their coppers and loose change in jars, bottles and moneyboxes, only 5% of people give away their spare change or drop it in a charity box, and only 4% give it to their children.
Those are the findings of a survey for moneysupermarket.com.
In total, the British public stores £2.8 billion of loose change in bottles and moneyboxes every year.
The figures are derived from an online poll of 2284 UK adults between 13 and 17 of June 2008 carried out by Opinium. Results have been weighted to nationally representative criteria.
So, how do fundraisers persuade their supporters to release some of this change to benefit charities? Any ideas?
www.moneysupermarket.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.