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The Girl Effect
Howard Lake | 10 September 2008 | Blogs
I’ve just come across The Girl Effect, a video from girleffect.org. (Thanks for the tip, Steve Bridger).
It argues succinctly that enabling girls and giving them opportunities can have dramatic effects for themselves, their society, and, if you believe the video’s message, the world.
Of course the argument isn’t new to international development charities. But it’s good to see the argument aired in a concise, simple video. It’s not fundraising, but once again it demonstrates the potential power of short video messages to support a charity’s campaign, whether that be a fundraising or awareness-raising campaign.
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Does your charity have this kind of material on video? Are you sharing it via the video-sharing sites like YouTube and Vimeo?
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.