This book features the secret to getting gifts and making donors feel like winners. It helps you to know the best approaches to people-centered fundraising: understand the role of executive director; fundraisers; program managers and volunteers in the win-win framework; the importance of listening; the case for a donor-centered approach; and, the direct ways these concepts can be applied in a variety of fundraising settings. This book includes numerous real-world examples taken from the author’s own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell and Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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