Great Fundraising Organizations, by Alan Clayton. Book cover.

Will Aid runs again in November

Howard Lake | 27 August 2008 | News

Will making scheme Will Aid will run once again in November, offering charities a chance to promote Will making and leaving a charitable bequest.
Will Aid is run by a partnership of nine charities (ActionAid, British Red Cross, Christian Aid, Help the Aged, NSPCC, Save the Children UK, SCIAF, Sightsavers International and Trocaire). It recruits solicitors all over the UK who will draw up a basic Will free of charge.
In return for this service, the solicitors hope their Will Aid clients will choose to donate to the Will Aid charities the fee they would normally charge. The suggested donation level is £75 for a single Will, £110 for a pair of mirror Wills and £40 for a codicil.
Although the donations go to the Will Aid charities, people are free to make a legacy to any charity or cause they choose. So any charity can benefit from the scheme.
Will Aid is offering charities leaflets free of charge for inclusion in supporter mailings and sample press releases for inclusion in newsletters and magazines.
Will Aid runs every two years for the past 20 years, but from this year it will run every November.
Campaign Manager Shirley Marsland said: “The last campaign in 2006 achieved over £5 million in legacy pledges for the Will Aid charities. If you are a legacy manager wondering how to turn your supporters’ good intentions to leave a legacy into a reality, then Will Aid is a really effective prompt to encourage people to actually get on a make that Will or add an all important codicil to an existing Will.”
www.willaid.org.uk

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