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Trocaire launches new DRTV ad

Howard Lake | 11 August 2008 | News

Overseas development agency trocaire has launched a new DRTV ad via agency Watson Phillips Norman. The new campaign, titled ‘Dream’ has been designed to recruit new regular givers to the charity with a 5 euro or £3 ask.
The ad will be screened across Northern Ireland on UTV and C4 and the Republic of Ireland on RTE 1&2, TV3, SkyOne & News, GT4 E4, Paramount, Channel 6 and Living TV.
Original footage for the ad was shot on location in Guatemala and Uganda this year, visiting urban slums in Guatemala and displacement camps in Northern Uganda.