Trocaire launches new DRTV ad
Howard Lake | 11 August 2008 | News
Overseas development agency trocaire has launched a new DRTV ad via agency Watson Phillips Norman. The new campaign, titled ‘Dream’ has been designed to recruit new regular givers to the charity with a 5 euro or £3 ask.
The ad will be screened across Northern Ireland on UTV and C4 and the Republic of Ireland on RTE 1&2, TV3, SkyOne & News, GT4 E4, Paramount, Channel 6 and Living TV.
Original footage for the ad was shot on location in Guatemala and Uganda this year, visiting urban slums in Guatemala and displacement camps in Northern Uganda.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.