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New software links donors to projects

New software links donors to projects

Dublin Simon Community has launched a new interactive fundraising tool on their website that is designed to bring the public closer to the work done by the organisation and to encourage donations.

The website tool, powered by Donor2Deed, comprises an interactive map giving viewers the ability to see the projects, the teams working in the services, and allows donors to get regular updates from the projects they support.

“This is a fantastic new step for Dublin Simon as we hope to further capture the huge audience that utilise the internet. We have 13 services throughout the city and are initially highlighting four of our services on the new plug-in which can be seen on www.dubsimon.ie”, said Glenda Wright, Head of Fundraising and Communications with Dublin Simon Community.

Donors can browse various Simon projects through the interactive medium of Google Maps/Earth. Simon staff and volunteers upload project updates to Donor2Deed’s online fundraising platform and can simultaneously push those updates to a range of social media networks including FaceBook, Twitter and YouTube, and websites including www.donor2deed.com and www.dubsimon.ie.

“For us it means that we can connect with our donors through a range of internet mediums effortlessly and keep them updated regularly on the impact of their donation. In addition, donors can choose how and when they want to be communicated with in relation to their donations to Dublin Simon projects,” according to Wright.

“The demographics of our supporters are not the same as those who would be utilising web technology on a daily basis and we feel that this new interactive plug-in, which will be followed with a facebook application, can help us reach that audience. Currently one of our emergency hostels needs new mattresses and our treatment services want to provide a Remembrance Garden so its projects like these, that we may not have the funds for, that we hope Donor2Deed can assist with,” added Wright.

www.dubsimon.ie

Paul Artherton has a BA (Hons) Degree from Queen’s University and a MA Degree in Journalism from Pennsylvania State University. He has worked in PR and fundraising for over 27 years. Previously assistant director for fundraising and public relations at the Simon Community Northern Ireland for seven years, for the last 17 years he has run his own fundraising consultancy business specialising in fundraising, sponsorship, public relations and recruitment. His clients have included charities, private sector and public bodies. Examples include the Ulster Cancer Foundation, Simon Communities of Ireland, NI Hospice, North and West Belfast Health and Social Services Trust, Aiken Promotions, the Industrial Development Board and the Ulster Museum. He has lectured on voluntary sector management at Queens University Belfast Institute for Continuing Education. Since 2010 Paul has been a lay member of the NI Charity Tribunal.

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