How do you link your main corporate charity site to your charity’s Facebook group or Facebook page? Facebook offers you a simple blue graphic which you can download and use:
There’s always your personal link e.g.
but that’s not relevant for an organisation’s presence on Facebook.
You could always simply add a text link to your organisation’s page, but that’s not that exciting. So, hats off to Oxfam for their effort in their latest monthly email news alert:
Simple and to the point, and all within the new Oxfam brand and style. No Facebook logo.
That said, there are only 531 fans for Oxfam GB so far, a far cry from the 41,571 fans of the Greenpeace International page on Facebook (OK, I’m not comparing a national charity with an international organisation). But that just shows what can be achieved. OxfamGB have begun to customise their Facebook page with a clear donate now button (or rather ‘Get rich quick – give’ button).
Mercifully though, Oxfam has not joined the herds in turning the word ‘fan’ into a transitive verb e.g. "please fan my website". Yes, "to fan" exists as a verb of course, but it has a completely different meaning.
UK Fundraising has a Facebook page as well as a Facebook group. So, please become a Facebook fan of UK Fundraising.
Incidentally, Facebook includes ./guidance on how to promote your Facebook page outside Facebook.