Call for entries for international charity DRTV award
Howard Lake | 5 June 2008 | News
Following its success last year, international capacity building charity the Resource Alliance and creative agency WWAV Rapp Collins are once again running an international direct response fundraising TV award.
Entries are now open for the 2008 Gold Star Award for Excellence in Fundraising DRTV. The winner will be voted on by delegates at the International Fundraising Congress (IFC) in Holland in October.
The winner in last year’s inaugural awards was the Dutch children’s charity SOS Kinderdorpen, which beat off challenges from British, American and Mexican NGOs.
The process will be the same as last year, with delegates voting for their preferred advert form a shortlist of six drawn up by a panel of expert judges from the fundraising sector.
The closing date for applications is 31 August 2008 and the shortlisting process will take place on 9 September.
Ian Haworth, WWAV Rapp Collins’ global chief creative officer, said: “WWAV was a pioneer of charity DRTV so working with the Resource Alliance for this award is a natural fit for us because what we helped start has now spread throughout across the globe”.
However, although last year saw a very high standard of entries, Haworth said that “we hope to see an improvement in is the quality of the ask. Last year, the shortlisting panel had to eliminate a couple of entries because they did not make an effective ask and one advert didn’t actually make an ask at all.”
To be eligible, a DRTV ad must have aired since May 2007.
Shortlisted candidates will receive a discount for the 2008 congress, while the winner will receive the Gold Star Trophy and a free place at the 2009 IFC.
The 28th International Fundraising Congress takes place from 14 to 17 October 2008 at Leeuwenhorst in the Netherlands.
www.resource-alliance.org/drtv
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.