Perfect Pitch – Direct Marketing presentations available for download
Howard Lake | 23 April 2008 | News
The presentations from yesterday’s UK Fundraising Perfect Pitch – Direct Marketing event are now available for download.
Delegates at the half-day industry showcase heard presentations from Our Lasting Tribute, Sixty One, Blackbaud Europe, ONEPOST
and Tangible Response.
Speakers covered issues including integrating online and offline communications, opportunities for reducing mailing costs in the liberalised postal system, how to set up in memoriam programmes as a long-term income stream, marketing intelligence, and branding and proposition development.
The presentations are published in PDF/Adobe Acrobat format and are available at no charge whether or not you attended the event.
www.fundraising.co.uk/event/perfect-pitch-direct-marketing
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.