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Oxfam chooses new strapline – Be Humankind

Oxfam chooses new strapline – Be Humankind

Oxfam has introduced a new strapline to communicate its work and objectives – “Be Humankind”.

Part of a rebranding exercise, the strapline appears on the charity’s website, in a new series of posters, and in a new 3d computer-animated TV advert which airs tonight for the first time on ITV at 19.45 during Coronation Street. The charity emailed its supporters today to give them a preview of the new advert.

The concept behind ‘Be Humankind’ is a drive to call on all those people who don’t think they can make a difference to world poverty to think again. “We’re determined to turn heads and inspire more people to join us in overcoming poverty” the charity told its supporters today.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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