Donor Strategy surveys fundraisers' software needs
Howard Lake | 7 April 2008 | News
CRM, fundraising and alumni database providers Donor Strategy have launched their annual Spring survey, offering participants the chance to win a Sony camcorder.
This year the company is researching issues including:
• What charities would like their database to do in the future
• Views of online technologies that support fundraising
• Ranges of fundraising activities undertaken in relation to staff resources
The company is inviting charity workers, and in particular fundraisers, to complete the online survey before 17 April 2008.
Managing Director, Jonathan Air, said: “Our research is about keeping in-tune with the sector and delivering relevant software. We have also been carrying out the survey at recent major events so we don’t limit research to web users.”
In 2007, Donor Strategy researched how charities look for a database supplier and what factors are most important. Asking other organisations ranked highly, with functionality and ease of use often being more significant than cost. Over 120 participants took part.
www.donorstrategy.com/survey/2008.php
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.