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Guide Dogs choose IRIS CARE CRM

Guide Dogs choose IRIS CARE CRM

The Guide Dogs for the Blind Association has selected the IRIS CARE CRM and fundraising system from IRIS NFP Solutions following a review of its technology and fundraising capabilities.

The IRIS CARE system will provide support for the charity’s fundraising operation that includes direct marketing, individual giving, community and branch activity, events, corporate relationships and legacy marketing, trusts and in memoriam gifts.

Shahid Choudbury, Project Manager at Guide Dogs said: “We are most impressed by the functionality of the IRIS CARE system and we believe it will bring tangible benefits and making it possible for all of our remote workers to access live information that will improve efficiency in all the operational areas.”


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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