PURE to handle Concern Worldwide's donor development calling
Howard Lake | 17 March 2008 | News
Concern Worldwide has selected creative telephone fundraising agency, PURE, to carry out its donor development calling. PURE will begin by contacting a selection of the charity’s regular givers and ask them to increase the value of their donations.
The main creative ‘hook’ for the telephone calls will be a focus Concern Worldwide’s holistic approach to international development.
Jon Eserin, PURE’s Strategy and Development Director said: “Many of PURE’s fundraisers are extremely passionate about the issues surrounding Concern’s work. I am confident that this will translate into a successful long term working relationship between PURE and Concern.”
PURE works with over 60 clients including Marie Curie Cancer Care, the Royal British Legion, Greenpeace and the World Society for the Protection of Animals.
www.pure-ltd.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.