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Mobile Donations and Online Raffle Initiatives Highlight of Latest ‘Innovation Zone’

Mobile Donations and Online Raffle Initiatives Highlight of Latest ‘Innovation Zone’

Bucks.Net, a technology company and e-payments gateway that facilitates donations via mobile phone, and Rogavi.com, an online platform that charities can use to raffle prizes are the highest scoring fundraising initiatives in the ‘Innovation Zone’ that took place on Thursday 7th February. Suppliers looking to take part in the next ‘Innovation Zone’ are invited to submit their products by Friday 19th September 2008.

Three suppliers took part, presenting their products for review and assessment:

· Bucks.Net

This venture differs from many other mobile donation mechanisms as it does not include a phone call in order to collect the donation, but instead makes use of the mobile internet capacity of many mobile phones. This method enables donors to act instantly and make real-time donations. Furthermore, rather than the donation being added to a telephone bill, donations can be made via debit or credit card, either as a one-off gift or a recurring payment, directly to the charity.

· Rogavi

Introducing the traditional fundraising technique of raffles to the online arena, the site looks to generate new internet donors and create a community where users can research charities and donate in a fun environment. The venture offers the opportunity for users to both donate and win prizes at fixed odds and for charities to engage with donors.

· Charity Candles – presented by the London Candle Company

The London Candle Co. produces novelty candles for charities to sell for profit. The initiative enables charities to sell their own special candle whilst also publicising their charity or campaign. The candles can be targeted as gifts throughout the year, or timed alongside special appeals; they are marketed as a fun way to engage donors and provide an opportunity for charities to profile their logo.

Megan Pacey, Director of Policy and Campaigns at the Institute of Fundraising says:

“The Institute has been delighted with the response to the Innovation Zone and is pleased to showcase these three innovative fundraising mechanisms. All of the suppliers have the potential to engage new donors and provide an alternative and interesting way to solicit donations.”

The findings of the Innovation Zone Panel have been published in a full report, exclusively for Organisational members of the Institute of Fundraising. A summary report is available for all interested parties online at www.institute-of-fundraising.org.uk/innovation.

The Innovation Zone is a regular schedule of quarterly events. Suppliers and Organisational members who would like to take part or find out more are invited to email: policy@institute-of-fundraising.org.uk. The date for the next session is Thursday 9th October 2008

-ENDS-

MEDIA QUERIES
For further information, please contact:
Diana Mackie Tel. 020 7840 1027/ 07793 802 852
Institute of Fundraising email: dianam@institute-of-fundraising.org.uk

NOTES TO EDITORS

1. Institute of Fundraising
The Institute of Fundraising represents fundraisers and fundraising throughout the UK and is committed to the highest standards in fundraising management and practice. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 4500 Individual members and 280 Organisational members.

2. Innovation Zone Panel
Innovation Zone is a road-testing system for fundraising products and services, established to facilitate and promote innovation in fundraising. New products and services are presented to a live panel of the Institute’s Organisational members, who will review and assess supplier’s proposals.

Panel representatives for the Innovation Zone are selected from the Institute of Fundraising’s Organisational member charities and will also include one of the Institute’s policy team. For enquiries about becoming a panel member, please contact policy@institute-of-fundraising.org.uk

3. Organisational membership of the Institute of Fundraising
Through Organisational membership, charities and suppliers alike can sign up to best practice in fundraising. The Institute works to shape policy and influence legislation, engaging with charities, Government, media, general public, and other relevant bodies across a broad spectrum of issues that impact UK fundraising. As members, you will be kept up to date with key policy and regulatory developments, as well as changes to the recommended standards for fundraising, the Codes of Fundraising Practice. Organisational membership is your route to drive and effect change.

 

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