WWF P-P-Pick Up A Penguin On-Pack
John Thompson | 7 March 2008 | Blogs
The World Wildlife Foundation (WWF) has entered into an on-pack promotion with Penguin chocolate biscuit bars.
Customers sending a Penguin wrapper to “The Penguins’ Quest” with a cheque for £5.99 will receive a “feel-goody-bag” consisting of a lovely cuddly toy penguin and colourful charts describing the Charity’s Antarctic and Southern Ocean Programme.
SEE ALSO: P…p…p… protect the penguin with McVities (8 October 2013)
Funds raised from this innovative initiative will help fund WWF’s work on climate change and protecting the Southern Ocean from over-fishing.
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I’m off to P-P-Pick up mine today before they’re all gone…
- Pick up a Penguin in aid of St Teresa’s Hospice (21 December 2006)
- WWF UK benefits from the Montymania surround the John Lewis Christmas TV advert (8 November 2014)
- How retailers found purpose through pandemic partnerships with charities (25 March 2020)
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About John Thompson
John Thompson is a fundraising consultant with particular expertise in cause-marketing, sponsorship, strategy development, partnership marketing and executive recruitment. A blogger on UK Fundraising since 2006 with a background in corporate fundraising and public relations.