The Ramblers Association appoints brand agency Spencer du Bois
Howard Lake | 19 February 2008 | News
The Ramblers’ Association has appointed not-for-profit branding specialists Spencer du Bois to review its brand positioning and corporate identity. The charity, which has campaigned for the rights of walkers for over seventy years, wants to “reach a new generation of walkers and make people look at the association, its work, services and membership benefits in a new way”.
Spencer du Bois won the account following a three-way competitive pitch. The agency has been given a wide ranging brief to rethink the current branding, messages and positioning for both internal and external communications.
James Hale, Director of Marketing & Communications at The Ramblers’ Association said: “Although we’ve seen steady membership growth, with over 135,000 members, it’s time to change public perceptions of the Association, reach out to a wider audience and continue to attract new members.
“Recently, we succeeded in winning major lottery funding to establish urban walking programmes under the title ‘Get Walking, Keep Walking’. Spencer du Bois has taken time to understand our needs and we’re looking forward to working closely with them on this exciting project.”
www.spencerdubois.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.