From 2007 to 2010 The Vodafone Group Foundation (VGF) will make around £12 million available for both sport and music initiatives which have positive effects on health, education and alleviating poverty. Having funded a number of projects within this area through its 23 local foundations around the world, it is keen to scale up this engagement internationally and work collaboratively with others who have used sport and music to deliver some of these benefits.
Advisors for the Foundation include paralympic athlete Dame Tanni Grey-Thompson and Olympic Gold Medallist Sir Mathew Pinsent. They discuss the VGF’s work in a webchat.
Over the last five years the Foundation has made grants of over £100 million in social investments around the world.
The first recipients of these new funds are Red Dust Role Models and UNICEF, both of whose projects are designed to use sport to help young people develop important life-skills.
Australian-based Red Dust Role Models uses celebrities from the fields of sport, music and entertainment as positive role models to deliver health messages to young people. With additional funds of £1.3 million it will extend its work into Fiji & the Cook Islands, India and New Zealand over three years.
UNICEF will use its £1.5 million donation to support projects that use sport to raise awareness of HIV and AIDS and to help reduce the rate of new infections in Kenya, South Africa and Zimbabwe.
The areas where the VGF’s trustees believe sport and music can make a contribution include:
· Health: increasing awareness of HIV / Aids, tackling heart disease and obesity and promoting well being
· Education: improving behaviour, literacy and numeracy skills, cultivating citizenship
· Welfare: alleviating poverty and the development of sustainable economic activity