Hospice campaign supported by national advertising campaign for first time
Howard Lake | 20 November 2007 | News
Help the Hospices has launched its annual ‘Light up a Life’ campaign with a new visual identity and, for the first time, a national advertising and PR campaign and a new website. Corporate support for the campaign comes from Abbey and HSA, part of Simplyhealth Group.
Run by and for the UK’s 240 local hospices, Light up a Life is one of the most important annual events for the hospice movement. Until this year, however, it had not been promoted at a national level.
Light up a Life events involve music, a spiritual element (often in the form of a multi-faith service) and the switching on of lights on trees or the lighting of candles of remembrance. Local hospices invite people to make a donation that supports their work, while dedicating a light in memory of a loved one. A book of remembrance is usually produced and bereavement counsellors are on-hand to give support. There are currently 367 Light up a Life events listed.
Advertisement
Visitors to the new website can find their nearest Light up a Life event, light a virtual candle of remembrance and donate to a local hospice of their choice or Help the Hospices. Celebrities including Michael Parkinson, Amanda Holden, Julie Andrews and Denise Welch, who have lent their support to the appeal, are featured on the site.
The new visual identity, promotional materials and web design have been developed by Engage Group with technical web development by EIBS.
The media campaign begins today and incorporates print and online ads in most national newspapers as well as consumer and faith press.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.