Prime Minister to send charity Christmas card
Howard Lake | 16 November 2007 | News
For the first time, the Prime Minister’s Christmas card will be a charity card. Gordon Brown will send cards that raise funds for Booktrust.
In sending a charity Christmas card the Prime Minister is continuing a tradition established at the Treasury.
Card Aid produce the cards for the Prime Minister, as they do for the Treasury. This year’s Treasury cards support the campaign Every Disabled Child Matters.
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Started over 25 years ago by the Charities Advisory Trust, Card Aid provides charity Christmas cards to charities for them to sell to their supporters, and also offers personalised charity Christmas cards to individuals and companies.
Although this is a first for a British Prime Minister, other party leaders have sent charity Christmas cards in the past. In December 2004, for example, UK Fundraising reported that Liberal Democrat Party leader Charles Kennedy MP had selected two Christmas cards from the Highland Hospice’s catalogue for his official personal Christmas cards this year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.