Bosses drop down the corporate ladder for Marie Curie Cancer Care
Howard Lake | 27 October 2007 | News
Business leaders across the UK are getting a taste of their first job as part of Marie Curie Cancer Care’s ‘Back to the Shop Floor’ fundraising appeal this month, sponsored by Persimmon Homes.
Participants in the campaign already include top hairdresser Trevor Sorbie, Marie Curie Nurse of the Year, Dawn Dyne, and Persimmon Homes’ Group Chief Executive and Group Development Director
Hairdresser Trevor Sorbie joined a team of 10 juniors at his Covent Garden salon to undertake a role he hadn’t carried out for 43 years. Dressed as one of his team Trevor did everything from shampooing clients to making teas and coffees, sweeping the floor, running errands, checking stock display and cleaning. He says that he found the experience so valuable that he is going to be heading Back to the Shop Floor regularly from now on – ‘becoming’ a junior for one day each month.
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The sponsorship money raised by Sorbie and other bosses involved in Back to the Shop Floor will help Marie Curie Cancer Care provide high quality nursing to terminally ill people, giving them the choice of dying at home supported by their families.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.