Supporters of this year’s Poppy Appeal by the Royal British Legion can download a digital ‘My Poppy’ image for the screen wallpaper on their mobile phones. Downloads trigger a £1.50 donation to the appeal.
The downloads can be acquired via touch screens on MAX BOX kiosks, which offer a range of services in pubs, restaurants, petrol stations and workplaces across the UK.
Andy Egan, CEO of Felix Group plc, the company behind MAX BOX, said: “We’re proud to be associated with The British Legion. ‘My Poppy’ is a quick and convenient way to show your support for the appeal and we are delighted to help boost awareness of this fantastic initiative via our MAX BOX network.”
My Poppy is available on MAX BOX from mid October through to 11 November.
The 2006 Poppy Appeal raised a total of £26 million and it is hoped that the 2007 appeal will raise £27.5 million.