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Digital poppy for mobile phones to support Poppy Appeal

Howard Lake | 25 October 2007 | News

Supporters of this year’s Poppy Appeal by the Royal British Legion can download a digital ‘My Poppy’ image for the screen wallpaper on their mobile phones. Downloads trigger a £1.50 donation to the appeal.

The downloads can be acquired via touch screens on MAX BOX kiosks, which offer a range of services in pubs, restaurants, petrol stations and workplaces across the UK.

Andy Egan, CEO of Felix Group plc, the company behind MAX BOX, said: “We’re proud to be associated with The British Legion. ‘My Poppy’ is a quick and convenient way to show your support for the appeal and we are delighted to help boost awareness of this fantastic initiative via our MAX BOX network.”

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My Poppy is available on MAX BOX from mid October through to 11 November.

The 2006 Poppy Appeal raised a total of £26 million and it is hoped that the 2007 appeal will raise £27.5 million.

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