Why your supporters are wealthier than you expect. Course details.

Barnardo's to use Email Reaction for personalised email campaigns

Howard Lake | 2 November 2007 | News

Children’s charity Barnardo’s has appointed email marketing specialists Email Reaction to provide an email marketing system for managing personalised email campaigns to supporters.

Barnardo’s will use the agency to manage the bulk email process, from management of the database, through technical creation of the message, distribution and tracking of the recipient’s response.

Rachel Nicholls, new media officer at Barnardo’s, said: “We chose Email Reaction after being particularly impressed by its instant reporting and analysis capabilities. Email Reaction’s hosted service and web interface is easy to use and allows our teams up and down the country to have
instant access to campaigns and data.”

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Bryan Black, managing director of Email Reaction, said: “With each communication, Barnardo’s will enrich its data set, helping to accurately profile its database and send highly personalised content, improving their supporters’ experience with the charity.”

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