Barnardo's to use Email Reaction for personalised email campaigns
Howard Lake | 2 November 2007 | News
Children’s charity Barnardo’s has appointed email marketing specialists Email Reaction to provide an email marketing system for managing personalised email campaigns to supporters.
Barnardo’s will use the agency to manage the bulk email process, from management of the database, through technical creation of the message, distribution and tracking of the recipient’s response.
Rachel Nicholls, new media officer at Barnardo’s, said: “We chose Email Reaction after being particularly impressed by its instant reporting and analysis capabilities. Email Reaction’s hosted service and web interface is easy to use and allows our teams up and down the country to have
instant access to campaigns and data.”
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Bryan Black, managing director of Email Reaction, said: “With each communication, Barnardo’s will enrich its data set, helping to accurately profile its database and send highly personalised content, improving their supporters’ experience with the charity.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.