New Scotland-only lottery to launch this year
Howard Lake | 23 October 2007 | News
The People’s Postcode Lottery is to launch in Scotland in November with the aim to raise £120,000 a week for charities based in Scotland by the end of 2008.
Like the National Lottery, the People’s Postcode Lottery will be promoted through a TV programme, ‘Postcode Challenge’, although this will not be a live draw. It will offer weekly cash prizes of up to £30,000 together with a monthly prize of a new car, according to Third Force eNews. The first draw will take place on 4 January 2008.
The lottery is being run by European lottery specialists Novamedia, whose games have raised £2 billion for charity over the past 17 years.
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Tickets in the People’s Postcode Lottery will cost £2 each, with 40p (20%) from each going to charity. The National Lottery gives 28p per £1 ticket to charity and good causes.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.