Handy Facebook research for fundraisers

Howard Lake | 8 October 2007 | Blogs

Charlene Li of Forrester Research has just posted an interesting presentation about Facebook on SlideShare.

As well as some commercial best practice case studies, it also includes a breakdown of the demographics of Facebook users for the UK, US, Canada and Australia – based on Facebook internal data.

Particularly interesting for anyone considering using Facebook for fundraising is the evidence for ageing of the user base – which I commented on a while ago. Canada shows the oldest profile, followed by Australia and then the UK. The US remains skewed massively to the under-24s, presumably reflecting the site’s origins in the US academic community.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.