Targeted Directories to present at Perfect Pitch
Howard Lake | 23 September 2007 | News
Targeted Directories are to present at next week’s UK Fundraising Perfect Pitch – New media and innovative fundraising in London. They will be presenting ‘Donation Choice’, their 8-16 page mini-directory showcasing a number of charities, a format which has already proved successful in other sectors.
Targeted Directories Chairman and founder, Andrew Jackson, will be speaking at Perfect Pitch about this new medium and how it can achieve high response rates at low cost compared to other direct mail formats: “we have seen up to five times more response from this method [than solus mailings] and up to ten times more than door drops”.
Donation Choice has been devised by Targeted Directories alongside The Millennium Group whose companies including charity advertising agencies Whitewater and DMS.
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Perfect Pitch New media and innovative fundraising takes place on 3 October from 09.45 at The Royal Society in London (nearest tube is Piccadilly). Speakers present for 25 minutes plus five minutes questions and answers, and the event offers an excellent introduction to products and services in the areas of new media and other innovative fundraising.
There is no charge to attend, but pre-registration is required. If you want, you can also book a 15-minute one-to-one meeting with one or more of the speakers after the event.
Other speakers at the event include Everyclick, Baigent Ltd, Charity 21, and Mesh Strategies.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.