Lloyds TSB Foundation redevelops its website
Howard Lake | 23 September 2007 | News
The Lloyds TSB Foundation for England and Wales has redeveloped its website to include a clear step-by-step guide to the application process, a range of case studies and reports on current grants, and a new ‘Media Guide’ to generating publicity.
The Foundation had found that, on its original website, one in three people downloading the application form did not also download the guidelines for applicants. Because it primarily supports small to medium size charities, many without a professional fundraiser, the Foundation was keen to ensure that its website succeeded in conveying all the necessary information and advice on submitting a grant application.
Louise Harley, head of communications at the Lloyds TSB Foundation for England and Wales, said: “We want to make the application process very straightforward by providing as much information as possible in advance of the initial call to us, thus maximising charities’ use of their time and chances of success. By profiling previously funded charities we hope to inspire other charities through reading about successful work.”
Advertisement
The new site incorporates a six-step walkthrough application guide including an eligibility checklist; details of the types of organisation and work which are funded and those that are not eligible; the different funding programmes; downloadable application form and guidelines; and an application check list.
The Lloyds TSB Foundation for England and Wales supports charities that help disadvantaged people to play a fuller role in the community. In 2006, the Foundation gave grants of £22.1 million to 2,616 charities.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.