Free advice on fundraising advertising by CAP

Howard Lake | 13 September 2007 | News

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• Individual giving

The Committee of Advertising Practice (CAP) is holding a free, morning master class to help those involved in using non-broadcast advertising for fundraising appeals or raising the profile of charities to do so without breaching the CAP Advertising Code.

The Advice:am event will cover how the CAP rules apply to charity advertising, advice on interpreting those rules, and looking at how they are applied and enforced by the Advertising Standards Authority (ASA).

The CAP Code contains clear rules on relevant

issues, including the use of shock tactics, direct marketing and promotions.

The organisers say that the event will be particularly relevant to charity marketing and brand managers, advertising agencies, and marketing consultants.

The event will take place on 19 September from 09.00 – 10.30 at CAP’s offices on the first floor of Mid City Place, 71 High Holborn, London.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.