Brooke joins WHSmith's Adopt-A-Box range with toy donkey
Howard Lake | 13 September 2007 | News
Overseas equine welfare charity The Brooke has added a cuddly donkey soft toy to WHSmith’s Adopt-A-Box cuddly toy range, and will earn income from sales.
The toy is called “Akiki” meaning “friendly” in Arabic, and represents a real donkey living and working in a city in Egypt which every day carries 35 gas cylinders for its owner to sell. A Brooke mobile veterinary team, one of 70 around the world, treated Akiki for free after he collapsed, and showed his owner how to care for him properly.
The ‘Akiki Adopt-A-Box’ is one of 12 cuddly animals in the WHSmith range, which currently raises more than £100,000 for charity each year.
Claire Slater, Trading Controller from WHSmith, explained: “WHSmith was keen to expand its popular Adopt-A-Box range and wanted to include a horse or a donkey. We chose to collaborate with the Brooke because of its good work helping so many hundreds of thousands of hard working equine animals overseas.”
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Akiki will be available to buy for £24.99 in 200 WHSmith stores from 8 October 2007 initially until the end of December.
- Oxfam launches Britain's 'first online charity shop' (14 September 2007)
- British Red Cross to benefit from Tesco campaign (17 September 2007)
- "New Look" maternity t-shirt to raise funds for Tommy's (19 September 2007)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.