BHF wins PR award for its 'Doubt Kills' campaign
Howard Lake | 5 July 2007 | News
The British Heart Foundation (BHF) has won the award for best Integrated Campaign at the Chartered Institute of Public Relations Awards 2007 for its ‘Doubt Kills’ campaign, which depicted a man with a tightened belt of skin around his chest.
The campaign, launched last November with press, poster and radio advertising, was aimed at raising awareness of the symptoms of a heart attack and urging people suffering them to call 999 without delay.
The campaign was recognised by the judges for its excellent integration of communications disciplines – marketing, advertising and PR – to get its message across to adults across the UK.
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The award comes just two weeks ahead of the next phase of the campaign, Chest Pain Awareness Day on July 19.
The charity was also a runner up in the Public Affairs category for its campaigning work under the banner of the Food4Thought campaign, aimed at keeping childhood obesity and nutrition high on the political agenda.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.