Cutty Sark Trust raises £485 an hour online via Justgiving
Howard Lake | 26 June 2007 | News
Following last month’s fire on the Cutty Sark clipper in Greenwich, an online fundraising appeal raised £20,000 in the first two days. Indeed, the page at Justgiving generated donations at a remarkably consistent rate of around £485 every hour for the first 48 hours.
According to a case study on the Justgiving charities blog, the page, which was set up on the day of the fire, had by 20 June collected 1,126 donations totalling £37,443.19 with just under £8,000 reclaimed in Gift Aid.
The average donation to the appeal was £33.25, slightly higher than the overall average for Justgiving of £32 including Gift Aid.
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The appeal page worked particular well for overseas donors: around 18% of donations were made from overseas compared to the Justgiving average of 5%.
According to Louise Massara, Stewardship Manager of the Cutty Sark Trust, “about 10% of funds raised so far has come through the fundraising page. The other money consists of three large donations totalling £400,000 and more donations coming in through the post and over the phone.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.