British Heart Foundation uses online affiliate marketing
Howard Lake | 19 June 2007 | News
The British Heart Foundation is using online affiliate marketing network Affiliatefuture.co.uk to raise funds.
The charity’s ‘Help a Heart’ affiliate programme is offering website owners 5% commission on all donations generated by adverts on their website.
The affiliate programme is running only for the month of June 2007.
The charity requires that affiliates do not use some of its brands on pay-per-click networks such as Google AdWords to ensure that its other online marketing activities are not hindered. Specifically affiliates are not allowed to use the terms “BHF”, “British Heart Foundation”, “Help a Heart”, or “HaHC”.
The charity is offering adverts in seven standard sizes – 468×60, 120×600, 120×60, 300×250, and 160×600.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.