Bodyform supports women in Zimbabwe
Howard Lake | 19 June 2007 | News
Sanitary product company Bodyform is sponsoring Action for Southern Africa’s ‘Dignity! Period’ campaign to raise funds to help women in Zimbabwe who, due to the economic crisis, are unable to afford packs of sanitary towels which cost on average more than two weeks’ wages.
The Action for Southern Africa (ACTSA) campaign will be based around an on-pack promotion on sanitary towels in the Bodyform Ultra range. Packs will highlight Bodyform’s donation of a quarter of a million packets of sanitary towels to the women of Zimbabwe and will be on shelf during July and August 2007. The on-pack stickers will also give consumers background about the ACTSA Dignity! Period. campaign.
The on-pack activity will be supported by a national PR campaign which will involve a range of editorial, advertorial and promotional routes, with support from celebrities to increase both media and consumer awareness. The bodyform.co.uk website will also feature a campaign microsite.
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Due to the economic crisis, just one pack of sanitary towels costs more than 50% of the average monthly wage for women in Zimbabwe. This results in many women resorting to using dirty rags, leading to severe infections which are often falsely attributed to sexual promiscuity, which can then result in domestic violence.
Gavin Vandeligt of Bodyform said: “We are really excited to be sponsoring such a worthy cause, that really will make a difference to the lives of women in Zimbabwe and ultimately help them get on with their daily lives without risk of infections or even abuse.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.