Tips on Google Analytics for fundraisers
Howard Lake | 4 June 2007 | News
The next Analysis in Fundraising Special Interest Group meeting will examine how charities can make the most of Google Analytics, the free online tool that offers detailed analysis of how websites are used.
“Fun and Games With Google Analytics” will be held on 14 June at Cancer Research UK’s head office in London from 16.00 – 18.30. There is no charge to attend and it is open to Institute of Fundraising individual members and non-members alike.
The speaker will be Andrew Girdwood, Head of Search at bigmouthmedia, which has worked with clients ranging from Comic Relief and MTV, to Tesco, Sony Ericsson, and Barclays.
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The event is designed to demonstrate to fundraisers the many clever and useful things you can do with Google Analytics, whether you are new to the tool or an old hand.
The event will be chaired by Bertie Bosrédon from Breast Cancer Care. It will conclude with a question and answer session with speaker and panel.
To attend you must pre-register: if you arrive on the day without registering you cannot be guaranteed a place.
To register contact Stuart McCoy.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.