eBay ToGo offers new way of publicising your charity's items
Howard Lake | 19 May 2007 | News
Online auction site eBay has introduced another method of promoting individual or multiple items, enabling individuals to promote items benefiting their charity on their website, blog or social networking site page. Ebay ToGo lets users create a customised widget or badge to promote one or more items on eBay.
In a three-stage process users can choose to promote an individual item, multiple items or the results of a particular search term. In under a minute ToGo serves up the necessary code to create a link. It will even create code appropriate for various social networking and publishing platforms such as WordPress and MySpace.
UK Fundraising tried it out with a search for those popular 70s characters the Smurfs:
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Once you have created this widget, it automatically features a “copy this widget” link, enabling other supporters to spread the widget to their website and blog.
Some searches on charity names such as “Oxfam”, “National Trust” and “Barnardo’s” revealed very few results, so it isn’t possible as yet to list those items that are currently being sold online by or to benefit your charity. But eBay is asking for suggestions on how it might tailor this service, so feel free to ask them to create an option that displays items that will benefit a particular charity.
- eBay for Charity launches its Charity Connect programme for 2022 (3 October 2022)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.